Recently, our overseas brand TZST officially got the EU trademark certificate. After the first batch of northern sodium-ion batteries were successfully exported to Africa this year and received long-term orders from the Thai market, the approval of the EU trademark marks a key breakthrough in TZST Battery’s global brand strategy in the high-end European market and a solid step towards the goal of becoming a world-class brand.
The successful registration of the EU trademark means that TZST Battery’s overseas brand TZST will receive unified and efficient legal protection in the 27 EU member states. This paves the way for TZST Battery to enter Europe, a market with extremely strict requirements for product quality, safety and intellectual property protection, and lays the foundation for brand internationalization.
From Africa to Southeast Asia, TZST Battery’s market development has been rapid and steady. The registration of the EU trademark is a key move on the company’s global strategic chessboard. This layout strongly echoes the company’s practical experience in Nigeria and production capacity layout in Thailand, and jointly outlines the initial global market map of TZST Battery covering three continents: Asia, Africa and Europe.
Implementing the EU trademark is an important part of TZST Battery’s efforts to build a systematic intellectual property protection system. The company has simultaneously promoted trademark registration and patent layout in multiple target markets, and gradually established forward-looking intellectual property barriers. This is not only a legal confirmation of brand value but also a core asset for enterprises to take part in global competition, demonstrating the strategic upgrade of TZST Batteries from overseas technology to overseas standards.
For TZST Battery, which is committed to becoming a world-class supplier of battery brands, this move also marks a key transformation from ” exporting products overseas ” to ” exporting brands overseas “. It means that the company will establish a unique, recognizable and legally protected brand image in the international market, providing core support for increasing product added value and taking part in high-end competition.
From the pioneer of sodium battery technology, to the disruptor in the African market, and now the door-knocker in the European market, TZST Batteries has a clear and firm path to internationalization.
